Free course · 5 lessons · ~40 min
Learn GEO: how to get your work cited by AI.
Generative engines (ChatGPT, Perplexity, Google AI Overviews) are the new front door. This is a why-first walkthrough of how they pick sources, and how to become one. Built by Paul Takisaki.
Technical-friendly, evidence-backed (every claim cited), and free. Start at Lesson 1 or jump in anywhere.
Lessons
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How AI chooses what to cite
The RAG pipeline, and why engines cite passages, not pages.
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The citable passage
The edits that lift citation, plus a hands-on Rewrite Lab.
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Where AI actually looks
Why AI quotes other people's pages, and the consensus signal to build.
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The access audit
Can AI crawlers even reach you? The robots.txt and JavaScript traps that hide you.
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The measurement loop
Measure whether AI actually cites you: four signals, scored by hand, on a loop.
All five lessons are live. Work through them in order, or jump to what you need.
The playbook built from the dataHow to get cited by AI
The seven-step playbook built from 40,000+ first-party citations, the same data behind this course.
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