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Field Notes

Notes on AI, friction, and how real businesses actually work.

8 essays Published from inside the build
Most AI advice fails because it treats the tool as the strategy. Friction is the strategy. The tool only earns its place once you can name what's actually breaking.
Paul Takisaki, from inside the build
In the pipeline

First case study lands within 60–90 days.

Working with operators on real friction. Studies publish here when they're ready, not before. Below is what's drafting now.

Case Study In progress

The broken system everyone accepts: a quota story

How I rewrote a 225-rep quota model that was punishing top performers, took complaints to zero, finished number one of seventeen territories, and ended up adopted nationally.

Expected: late May
AI Strategy Drafting

What AI can actually fix in a sales organization

Not pipeline summaries. Not call transcripts. The actual workflow seams where AI converts opportunity that's currently leaking out the side.

Expected: early June
Business Friction Outline

How I'd audit a service business for AI leverage in a single day

Where I look first, what I ignore, and the three places AI almost always pays off inside a service business.

Expected: late June
AI Strategy Drafting

AI is not the strategy. Friction is.

Why most AI advice fails busy operators. The one question that flips the conversation.

Expected: mid June

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No drafts in this category right now.

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Field Notes from inside the build — AI, friction, and how operators actually move the work. Free, no pitches.

Sales workflows Customer follow-up AI tooling Operator friction Team turnarounds
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