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FIELD NOTES · 18 ESSAYS · 2 COURSES · UPDATED SEP 2026

Field Notes

Operator lessons, AI practice, and the citation data behind it. Free, weekly, no pitches.

LEAD STORY · No. 018 · AI PRACTICE

I didn't get Jev until I raced it

20,000 emails, three sorters. Jev: 4.6 seconds and 15 cents. Haiku 4.5: 76 seconds and $1.91.

· 3 MIN READ

The index

  1. No. 018 I didn't get Jev until I raced it AI practice · · 3 MIN READ 20,000 emails, three sorters. Jev: 4.6 seconds and 15 cents. Haiku 4.5: 76 seconds and $1.91.
  2. No. 017 AI SEO statistics 2026: 155,286 measured citations Getting cited · · 7 MIN READ First-party data across seven sites: a 112:1 citation-to-click ratio and what actually wins.
  3. No. 016 AI SEO myths vs. 150,000 real citations Getting cited · · 6 MIN READ I tested the standard AI SEO checklist against real data. Schema and word count failed.
  4. No. 015 What is a forward deployed engineer (FDE)? AI practice · · 10 MIN READ What an FDE actually does, what the role pays, and FDE vs. solutions engineer.
  5. No. 014 How long does it take AI to cite a new page? Getting cited · · 10 MIN READ First-party onset numbers: cited the same day on one site, 64 days on another.
  6. No. 013 How to stop AI hallucinations AI practice · · 14 MIN READ Seven rules across five AI products, cross-model review, verifier roles, and human gates.
  7. No. 012 Demand decides what AI cites, not depth Getting cited · · 11 MIN READ 751 pages, one template. Topic demand predicted a citation at roughly 4.4x the odds.
  8. No. 011 How to get cited by AI Getting cited · · 10 MIN READ The playbook for ChatGPT, Copilot, Perplexity, and Gemini, from 150,000+ real citations.
  9. No. 010 Inside my local AI cluster AI practice · · 7 MIN READ Four machines, 512 GB, and a local LLM: why I run agents from home, not the cloud.
  10. No. 009 AI agents in production: what actually breaks AI practice · · 7 MIN READ I run two dozen agents in production. Where they lie, leak, and overspend.
  11. No. 008 Your thinking deserves a better filing system AI practice · · 3 MIN READ Most people capture ideas and lose them. The absence of a system is the problem.
  12. No. 007 Start with friction, not the tool AI practice · · 3 MIN READ Pick the one piece of work you hate doing every week, and solve that first.
  13. No. 006 The two questions I ask every team I take over Leadership · · 6 MIN READ Two questions, one from my dad, one from leading Verizon teams, that took three turnarounds to #1.
  14. No. 005 AI development journey AI practice · · 7 MIN READ From "what is Python?" to 650K+ lines of code and 26B+ tokens a month.
  15. No. 004 What most executives miss about strategy Leadership · · 5 MIN READ Most strategies fail in execution, not design. Field notes from twelve Fortune 50 rollouts.
  16. No. 003 Wrong plane, right destination Leadership · · 5 MIN READ How I redirected a gifted B2B sales team selling the wrong way and grew the business 550%.
  17. No. 002 If it's boring, it's broken Leadership · · 4 MIN READ When you lead, you hold people's energy and belief that this matters. Waste it and you're broken.
  18. No. 001 The invisible resume Leadership · · 5 MIN READ Your real resume isn't on LinkedIn. It's built where people notice how you show up.

Courses

Free, structured, five lessons each.

COURSE A · 5 LESSONS · Run AI agents that don't lie, leak, or overspend Field-tested patterns from a live self-hosted agent fleet. Free, five lessons. Start COURSE B · 5 LESSONS · Learn GEO: how to get cited by AI A free, why-first course on how AI search engines pick sources and how to earn one. Start

No. 019 · IN PROGRESS

No. 019 is on the press.

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