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Free guides. Practical courses.

Short, evidence-backed walkthroughs of the things I actually build with.

Courses

12 guides · beginner to advanced · free

The AI Field Guide. 95,000 prompts later.

Make AI make sense. The habits I wish I had learned sooner: memory that lasts, useful second opinions, better design, and work that keeps moving.

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5 lessons · ~40 min · free

Learn GEO: how AI search picks its sources

The full course. Why engines retrieve, rerank, and cite the way they do, and how to become a source they pick. Why-first, technical-friendly.

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5 lessons · ~40 min · free

Run AI agents that don't lie, leak, or overspend

Field-tested patterns from a live self-hosted agent fleet: verification walls, cost governors, least privilege. Every rule is the scar tissue of a real failure.

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Free playbook · ~10 min read

The AI citation playbook

Seven steps from 100,000+ real AI citations across five websites I own. The fast, do-this version, starting from zero.

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Reference · 12 quotable stats

AI SEO statistics, measured

102,133 first-party AI citations, a 112:1 citation-to-click ratio, and demand at 4.42x the odds. Every stat with its method, quotable in one click.

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Free playbook · ~14 min read

How I stop AI hallucinations

Seven rules from running AI across five products: cross-model reviewers, a verifier the author can't bypass, a chatbot that says "I don't know," and 822 caught errors in 31 days.

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Free field guide · ~10 min read

What is a forward deployed engineer?

The AI job whose search demand grew 6x in eleven months. What FDEs actually do, what they earn as of July 2026, FDE vs solutions engineer, and what the trend means if you run a business.

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